Capabilities


The foundation of our work blends analysis, innovation and experience and is built upon comprehensive internal capabilities, direct principal involvement, and innovative programs focused on results. We work in conjunction with clients-assembling a client team whose members develop an integrated, collaborative approach to problem solving that focuses on our clients’ mission-and contribute a wide range of direct-response marketing services, including:

  • Strategy and program planning
  • Multi-channel marketing
  • Creative development and execution
  • Production management
  • Sophisticated program results reporting
  • Comprehensive data mining, modeling and analysis

Target MarkeTeam is comprised of many talented and dedicated professionals with years of experience in agency-related fields and is organized into three main teams:
Account Services

Our approach to account management is comprehensive and strategic. It includes organizational alignment, senior management commitment, and processes and systems for communications and knowledge management. An overview of those processes follows:

  • Strategic Direction, Strategy Formulation, and Monitoring:
    • Client and competitor research
    • Budget planning, development and tracking
    • Strategic program plans
    • Combined experience of TMT, client staff, and external vendor partners
  • Acquisition List Plan consultation
  • Testing and results reporting
  • Ongoing communications and team building:
    • Weekly production update calls
    • Monthly campaign/strategy sessions
    • Quarterly strategy meetings
    • Bi-annual program reviews
  • Project management
Creative Services

It’s creative that works: we produced more than 1,200 distinct communication packages in 2013 totaling over 360 million direct-mail pieces that generated over $250 million in revenue for our clients.

Having been awarded more than 150 times by the Direct Marketing Association for our efforts, Target MarkeTeam brings a wealth of innovative ideas and creative insight to our clients’ efforts. Our creative team provides a number of techniques and services, including:

  • Full-service design and copy development
  • Full-service production management
Analytics

Our Analytic Services are uniquely designed to provide our clients with solutions to maximize donor loyalty and return on investment, where the recommendations are data-driven and the impact is completely measureable.

To develop strategies for identifying and targeting the most valuable donors, our dedicated staff of analysts utilizes the following tools:

  • Customized Predictive Data models
  • Cluster models
  • TMT’s proprietary, donor-centric SmartSelect© models
  • Acquisition Database models
  • Donor Behavioral models
  • Geo-demographic zip models
  • ROI and Long Term Value analyses
  • Decision-Focused Reporting and File Analysis
  • Multi-year file audits and tracking studies
  • Interactive dashboards
  • Comprehensive donor file audits
  • Statistical hypothesis tests
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